Do you really need to podcast? In most cases, the answer is a resounding "NO". Probably not the response you'd expect from a guy pitching podcast services. But the truth is you can do a lot more damage than good to your brand by producing a marketing vehicle that is unnecessary or low quality.
So, what are the right reasons to podcast?
1. YOU'RE A THOUGHT LEADER
Maybe you are the best at what you do, or you are first one to try it. It could be that you simply enjoy
talking to your colleagues and even competitors about your market. If you have a voice that can make an impact on your industry, then a podcast may be right for you. Sure you could blog about leading trends and include guest bloggers, but sometimes an intimate discussion can have a deeper impact on your customer and make you someone they want to engage with.
